Brand Story

Diafire is blended from Diamond and Fire. It is a household design brand that has been forging for many years. Diafire is a brand created by the Dots Group. The new brand is born after years of the professional team’s preparation and brewing. It has Dots Group's accumulated rich experience in life product design and development over the past 25 years. 
We look forward to providing more possibilities for your life. We are committed to the design of daily necessities, with Nordic minimalist as the core, and designing human-oriented practical products.
We use modern materials to demonstrate the aesthetics of modern craftsmanship. Creating vivid life experiences for your ordinary life. 
We believe that through the design of Diafire, the ideal life experience can be promoted to more homes, so that everyone can enjoy a different experience, and then cherish every simple home life. 

Core Values

Tasteful Time

We "taste" time, simple touching moments come from many unintentionally times in life, through user’s insights to creating different experiences with the product; creating elegant and quality lifestyles through our product design, so that every moment of home life meant to be savored.

Joyful Aesthetics

We are emphasis on “practical”, starting from the function of the product, discarding unnecessary design, in rational simplicity, incorporate people-oriented design concepts, and through clean lines, natural colors and delicate texture, make it simple and practical without losing interest.

Ease of Use

Life is the accumulation of many moments, it may be a time to meet friends and family, spend alone, snatch a little leisure from busywork. “Enjoy and cherish every simple time in life “ is the life attitude we believe in, it is also the ideal life we hope to promote through Diafire.

Corporate Vision

We believe life should always be joyful.

Life is the accumulation of many moments, it may be a time to meet friends and family, spend alone, snatch a little leisure from busywork. “Enjoy and cherish every simple time in life “ is the life attitude we believe in, it is also the ideal life we hope to promote through Diafire. 

Enterprise Mission

The joy of a juicy meaningful life with Diafire’s products.

Diafire hopes to inject more possibilities into life through the design of home furnishings. Through the three major design elements of material application, hand touching design and process aesthetics, create a different experience for daily necessities. Through the simplest products provide users with simple value to realize our life attitude.